A Black Hat Marketer is someone who manipulates marketing techniques and strategies to under mine some else’s promotion or leverage another’s success for their own success. I refer to this person as a marketer and not entrepreneur as I do NOT consider unethical practices to be a part of entrepreneurship. A White Hat Entrepreneur is someone who puts value and one’s prospective clients first. This person combines one’s passion and expertise and creates incredible value from the person’s unique perspective (UPP) and one’s system for solving defined problems (USP).

http://authorandgrowrich.com/blog/the-etymology-of-black-hat-marketing-with-media-releases